One. One. One in nine Americans faces food insecurity.
This ad doesn’t know who’s who. Both sentences refer to the potential customer, not the jeweler. Change the first sentence to “How much is your jewelry worth?”
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Sppel check, sppel check, sppel check!
And we go to the video archives for Segment 5: Homophones. https://youtu.be/8fp0P4ZIK00
Readers: "Something Went Horribly Wrong," features samples of bad writing we see nearly every day. You can participate! Be our duly deputized “grammar police:” Your motto: “To protect and correct.” Send in your photos of store signs, street signs, newspaper headlines, tweets, and so on. It doesn’t have to be a grammatical error. It can be just what we call “cowardly writing.” Include your name and home town so we properly can credit you. You're free to add a comment, although we reserve the right to edit or omit. Now get out there! Send to Eliot@eliotkleinberg.com
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NOTE: Eliot and Lou Ann are available for speaking engagements, and can travel. Reach us through the comments section. Just think of all of your employees getting back to work on a Monday, their heads filled with all the ways we’ve shown them to be better communicators!