It’s time for the “Gold Chronic” awards! See below.
Dr. Baruch Kahana
Hard to murder a slain kid, dontcha think?
The past tense of mislead is misled.
We covered this in a May 2021 segment on bad TV. This time, the culprit is a newspaper. Again: If you say an alleged rape occurred, you just said it occurred. You need to say the woman might (not may) also present testimony “from two of her friends who said she confided in them after the rape is said to have occurred.”
If smash and grab and shoplift in the same graphic isn’t an oxymoron, what is? Here’s the dictionary: “If someone shoplifts, they steal goods from a store by hiding them in a bag or in their clothes.” What happened in this store was nearly 50 people in black hoodies and masks upending shelves, smashing glass cases and attacking employees with bear spray. Not exactly clandestine.
We discussed this way back in November 2021. Use “XXX, FL” just for cities. Not for bodies of water or physical features.
We present our “Gold Chronic” awards!
We’ve said that we’re not so smug as to presume everyone reads our column. And we don’t reach out to offenders. That would shift us from observers to activists. But you’d think after all this time, someone would have let these people know. Or that, if they knew, they’d fix it. Nope. These two ads still run exactly this way.
We showed this ad on Sept. 5, 2021. Two years ago! Then again a year ago, on August 21, 2022. In case you forgot, it literally says, “ten million dollars dollars.”
We first posted this on Nov. 14, 2021. If the jeweler wants you to come in for a free evaluation, why is he asking what his jewelry is worth? Should be: “How much is your jewelry worth? Come on in for a free evaluation!”
And we go to the video archives for Segment 50: Call me…Poindexter? https://youtu.be/aGClV8-CmEE
Readers: "Something Went Horribly Wrong," features samples of bad writing we see nearly every day. You can participate! Be our duly deputized “grammar police:” Your motto: “To protect and correct.” Send in your photos of store signs, street signs, newspaper headlines, tweets, and so on. It doesn’t have to be a grammatical error. It can be just what we call “cowardly writing.” Include your name and home town so we properly can credit you. You're free to add a comment, although we reserve the right to edit or omit. Now get out there! Send to Eliot@eliotkleinberg.com
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NOTE: Eliot and Lou Ann are available for speaking engagements, and can travel. Reach us through the comments section. Just think of all of your employees getting back to work on a Monday, their heads filled with all the ways we’ve shown them to be better communicators!